Working with me
Content Strategy Consulting
If you're looking for online growth through content, I can help you get some clarity on each step of your content strategy and build it from scratch:
Goals setting
Audience identification and analysis
Brand positioning
Competitive Benchmark (both in France & US)
Influencer's identification
SEO audit
Content audit
Content ideas
Content topics and topic clusters
Choice of a content management system
Content creation
Content management
Content distribution
Newsletter Strategy
I will draft the entire strategy (including design, SEO rec., pillar page, clusters page, and detailed skeleton of each page).
Competitive Benchmark
What is it? I help you evaluate and compare your content strategy and performance with those of your competitors or alter egos, either within the United States or within both the US and France (especially in the Luxury industry and the food industry).
Who is it for? CEOs and CMOs already convinced that content is the core of their overall marketing strategies, who want to either assess the efficiency of what they've deployed over the past years and explore new strategies; or who may be starting from scratch and want to set up the best content strategy possible, drawing inspiration from other brands, cultures and countries in their industry.
What do you pay for? A comprehensive written report that consists of three main parts, focusing on content analysis, competitor identification, and in-depth reviews with recommendations:
Analyze Your Content and Platforms: Thorough examination of your existing content across various platforms. It assesses your main topics and keywords, and how they're structured and marketed. It also assesses the quality, engagement, relevance, and effectiveness of your content strategy, along with its alignment with your brand values and target audience.
Identification of Your Main Competitors: identifying and profiling your primary competitors in the market. It involves understanding their content strategies, audience engagement, market positioning, and overall performance of your brand.
Deep Review and Analysis of Each Competitor: I'll provide you with a detailed review and analysis of each identified competitor. This includes an in-depth examination of their content types, distribution channels, engagement rates, SEO strategies, and other KPIs.
Best Practices, New Ideas, and Main Recommendations: The final part of my report synthesizes the insights gained from the analyses to outline the best practices in content marketing. It also provides innovative ideas and tailored recommendations to enhance your content strategy and achieve a competitive edge in your industry.
I speak, write, and work both in English 🇺🇸 and French 🇫🇷.
What Client Say
Brilliant!
Karine is one of the most brilliant people I have met professionally in the field of content marketing and content strategy.
Antoine Mermet
​Founder & CEO Keyade-Group M - WPP
Brilliant, trustworthy!
Karine is a tactician par excellence. Her deep analysis, rigorous approach, and untiring drive are remarkable. She is unceasing in her determination to develop a best-in-class strategy and approach and is notably organized in her plan for implementation. She is brilliant, honest, and trustworthy. You cannot exchange with Karine without learning something new, or being challenged in a way that will force you down the road to excellence. She is a unique contributor with all the rare ingredients needed to guide you to success.
Isaac Gorin
VP Business Development Web Marketing For Dentists
Smart!
Each observation from Karine is like a slap in the face: pertinent, smart, obvious. She is a fast mind, with always a right point of view, concrete, honest and straight to the point.
Marie Dardayrol Sandevoir
Chief Marketing Operator (CMO) + Chief Digital Operator (CDO) Undiz
AI Marketing Workshops
What?
A 1h30 (Q&A included) workshop (mostly via Zoom) to educate and empower you and your marketing team, with the understanding, knowledge, and practical skills and tools you need to effectively integrate generative artificial intelligence into all aspects of your daily tasks.
Topics?
Generative AI impact highly all part of marketing especially, SEO (through Google SGE), Paid Search, and Paid Social.
Audience?
Marketing Agencies, Media Agencies, CEO's, CMO's and marketing teams of advertisers.
Introduction to AI Marketing
Get a comprehensive overview of the main concepts of AI and Generative AI. Understand how they impact Marketing and what to do about it. To learn more click here.
How does SGE impact Content Marketing?
What is Google's Search Generative Experience? What impact does it have on SEO and Content Marketing? How Content Marketers can leverage "AI into Search" to adapt the content marketing strategies they conceive for their clients? To learn more, click here.
AI and its Impact on Paid Search
How does AI influence Google's Paid Search landscape? What are the changes? How do Paid Search professionals need to adjust to not "being replaced by AI? To learn more, click here.