AI Search training for the teams who do the work, and the leaders who decide.
From SEO to GEO: Karine Abbou, AI Search Educator, is training your teams and briefing your leaders on AI Search. Two training formats: one for the people who do the work, one for the people who decide.
For Practitioners - From SEO to GEO: What changed, and how your job changes with it. In 4 hours.
If you’re in SEO, content, communication, PR or digital marketing, your job changed. In this training, Karine Abbou teaches you how AI Search has rewritten your job, and what to do about it.
Who is this AI Search Training for?
Marketing, communication, content, SEO, PR and digital teams. Beginner to intermediate on AI Search. Up to 10 people, online or in-house.
What AI Search problem do you have?
Your search traffic is changing. AI Overviews and AI Mode answer before anyone clicks. ChatGPT gets your brand wrong, or recommends a competitor instead. Your content creation methods were built for ten blue links, and scaling AI content only buries you deeper. Your KPIs still count rankings and clicks, so you can’t prove what’s happening, let alone fix it. Your content strategy didn’t fail. The rules it was built on changed everything.
How an AI search educator like Karine Abbou can help you?
In 4 hours, Karine will explain to what is AI Search and what AI search changed in your job : the new "GEO" vocabulary, the mechanics of how AI Search Engines works, and a clear view of what you do differently from now on, whether you work in SEO, content, communication, PR, digital marketing, or brand. No audit, no recommendations on your site. This is the foundation your team needs before anything else.
What you'll walk away with:
Why your traffic moved, and where it went. You’ll be able to explain the shift from ranking to citation to anyone in your company, with the data to back it.
How AI engines pick their sources. You’ll know what makes a page quotable, what gets it ignored, and why the old keyword playbook can’t get you there.
What “good content” means when AI is the reader. You’ll know which of your current habits help, which ones hurt, and where your expertise becomes your advantage.
What to stop, start and measure on Monday. You’ll leave with a shortlist of changes for your own practice, and the KPIs that show whether they work.
Format:
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Online: 2 sessions of 1.5 to 2 hours, one week apart.
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On-site: one 4-hour session.
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A 30-minute call beforehand to calibrate the level of your team.
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You'll keep: Recording, transcripts, slides, "GEO frameworks & checklists"
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Language: All training sessions are available in English 🇺🇸 and French 🇫🇷.
Pricing:
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€1,800 – €5,000 depending on format (online or on-site) and group size, for up to 10 people.
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+€100 per additional participant. Travel at cost for on-site sessions.
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Not eligible for OPCO/CPF.
They Worked with Karine
for their AI Search Training
Brilliant!
Karine is one of the most brilliant people I have met professionally in the field of content marketing and content strategy.
Antoine Mermet
Founder & CEO Keyade-Group M - WPP
Brilliant, trustworthy!
Karine is a tactician par excellence. Her deep analysis, rigorous approach, and untiring drive are remarkable. She is unceasing in her determination to develop a best-in-class strategy and approach and is notably organized in her plan for implementation. She is brilliant, honest, and trustworthy. You cannot exchange with Karine without learning something new, or being challenged in a way that will force you down the road to excellence. She is a unique contributor with all the rare ingredients needed to guide you to success.
Isaac Gorin
VP Business Development Web Marketing For Dentists
Smart!
Each observation from Karine is like a slap in the face: pertinent, smart, obvious. She is a fast mind, with always a right point of view, concrete, honest and straight to the point.
Marie Dardayrol Sandevoir
Chief Marketing Operator (CMO) + Chief Digital Operator (CDO) Undiz
For Leadership Teams - The Boardroom Briefing: What AI Search changes for your business, and what you have to decide. In 2 hours.
Karine shows you how AI Search is rewriting your company’s visibility, and gives your leadership team the evidence, the business case and the frameworks to decide: who owns it, what budget it gets, and where to start.
Who is the AI Search Briefing for?
Who is this AI Search briefing for? CEOs, general managers, CMOs, CFOs, CTOs and HR directors. Leadership teams of 3 to 10 people. Usually booked by the CEO, or by the CMO who needs the rest of the room on board.
What AI Search problem do you have?
Your customers now ask ChatGPT, Perplexity and Google’s AI Mode before they ever visit a website, and your company is either cited in the answer or absent from it. Your marketing team sees the shift but can’t get the budget. Your SEO, content, PR and tech teams each fix their own corner, and nobody owns the whole. Your IT team may have blocked AI crawlers last quarter, and you were never told. Everyone is waiting for a decision. The decision is yours.
How can an AI Search educator like Karine Abbou help you?
In 2 hours, Karine gives you what a leadership team needs to decide: the evidence that the game has changed, the business consequences for visibility, growth, risk and organization, and the standard frameworks to act on them.
What you'll walk away with?
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The proof, not the hype. Data, research and sources on how AI Search is rewriting visibility, so you can settle the “is this real?” debate in your own boardroom.
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The cost of doing nothing. What your company stands to lose in visibility, pipeline and brand control if the response stays delegated to a department.
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The decisions only you can make. Who owns AI Search in your organization, how to break the silos that block it, and how to size and reallocate the budget. Organization framework, budget matrix, roadmap template.
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The five questions to ask your teams on your way out of the room. The ones that reveal in a week whether your company is ready, or exposed.
Format :
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Online: one 2-hour session.
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On-site: one 3-hour session.
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Prep: A 45-minute conversation with the sponsor beforehand to understand your context.
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You’ll keep: slides, recording (online), and a short summary of what was covered.
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Langage: All training sessions are available in English 🇺🇸 and French 🇫🇷.
Pricing:
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€2,500 – €10,000, depending on format (online or on-site), group size and scope.
-
Travel at cost for on-site sessions.
They Worked with Karine
for their AI Search Training
Brilliant!
We had Karine speak to our executive committee and our 400 employees. Unanimous feedback: great, fascinating, impressive, and so useful.
Olivier Meril
Founder & CEO - MV Group France / Yumens
Brilliant, trustworthy!
Karine is a tactician par excellence. Her deep analysis, rigorous approach, and untiring drive are remarkable. She is unceasing in her determination to develop a best-in-class strategy and approach and is notably organized in her plan for implementation. She is brilliant, honest, and trustworthy. You cannot exchange with Karine without learning something new, or being challenged in a way that will force you down the road to excellence. She is a unique contributor with all the rare ingredients needed to guide you to success.
Isaac Gorin
VP Business Development Web Marketing For Dentists
Smart!
Each observation from Karine is like a slap in the face: pertinent, smart, obvious. She is a fast mind, with always a right point of view, concrete, honest and straight to the point.