“I challenged my community friends to create insights, not just re-hash information you can find in a blog post somewhere. They delivered. Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker!”
What happens when futurist Mark Schaefer assembles 35 of his smartest marketing friends from
around the world (with more than 750 years of accumulated experience!) and asks for their best
marketing ideas? Well, it’s something amazing. In fact, it’s THE MOST AMAZING MARKETING BOOK EVER!
THE POWER OF COLLABORATIVE MARKETING:
FEATURING 36 EXPERT AUTHORS
What Makes It So "Amazing"
Led by futurist Mark Schaefer and 35 of his smartest marketing friends
That's over seven centuries of expert experience form all over the world
This includes marketing strategy, insider tips, emerging trends, practical advice and more
A comprehensive marketing guide and a must-read book that will help you achieve your goals and
succeed in today's ever-changing marketplace!
The collaborative approach, bringing together the expertise of multiple authors with diverse backgrounds and experiences creates a well-rounded perspective on marketing, providing readers with a wealth of knowledge and actionable strategies.
- Foundational principles of marketing strategy, content marketing and social media
- Inside tips to propel your business through LinkedIn, email, and advertising
- Insights into emerging trends such as NFTs, Web3, and Artificial Intelligence
- Practical tips to help you with research, strategic communications, and measurement
- ...and much more!
I Wrote Chapter 8
on Content Marketing Strategy
I wrote this chapter to provide entrepreneurs with a framework of "easy" steps to follow to start with content marketing. Starting from scratch a content strategy in 2023 is no longer an "impossible mission", especially with the help of AI tools such as ChatGPT or other AI marketing software. But to use those tools properly, Entrepreneurs need a clear step-by-step process to move smoothly. That's all the purpose of my chapter in this Amazing Marketing Book 😉.