WORKSHOP
🧩 SGE and Content Marketing Workshop
The marketer's survival guide
in the AI era:
In 5 Q&1 + 23 AI Marketing ressources
This exclusive workshop offers a unique blend of Small Group Experience (SGE) insights and Content Marketing expertise.
I BOOK THE WORKSHOPWhy Attend
Unlock the Power of SGE and Content Marketing
This Workshop bridges this paradox by blending the strength of human collaboration with the precision of AI-powered marketing.
- Content Marketing Mastery => Master the balance of art and data for compelling content.
- Network of Growth => Engage with professionals across industries.
- Transformative Insights => Gain insights that redefine your approach.
- Seamless Team Dynamics => Discover the art of small group collaboration.
Reserve Your Spot and Redefine Your Approach to Growth!
I BOOK WORKSHOP
Workshop features:
- REMOTE: Through Zoom or Team, for you and/or for your teams.
- DURATION AND FORMAT : 1.5 to 2-hour presentation in the form of slides + spoken content with audience interaction and Q&A.
- MAIN TOPICS: SGE Dynamics, Strategies to foster trust and collaboration, Effective Communication and techniques for resolving conflicts.
GET STARTED WITH SGE...
WORKSHOP
"SGE and Content Marketing"
Mastering Small Group Experience
This workshop is designed to equip you with a dual arsenal of skills – the ability to lead and collaborate effectively within small teams, and the proficiency to craft compelling content that captures hearts and minds. Whether you're a team leader, a content creator, an entrepreneur, or a marketing enthusiast.
- Learn the essence of seamless teamwork within small groups.
- Discover techniques to foster trust, unity, and shared responsibility.
- Understand the dynamics of effective communication and collaboration.
👈 A kind of Best-Off between Sam Altman and Philip Kotler who would chat about SGE😉.
All the fundamentals of SGE and Content Marketing
in 1 hour et 4 Questions/Answers.
QUESTION #1
Demystifying Small Group Experience (SGE) in Marketing
Understanding the Dynamics of Effective Collaboration:
- Quick Overview
- What is it/What it isn't
- Key Principles to Know (and Understand) for Mastering SGE in Marketing
Goal: Embracing SGE Principles for Impactful Marketing
QUESTION #2
Elevating Marketing through Small Group Experience (SGE)
Leveraging Team Dynamics for Marketing Excellence:
- Why SGE Matters/What it brings
- By fostering an environment where ideas flow freely
Goal: Harnessing SGE's Potential for Elevated Marketing Strategies
QUESTION #3
The SGE Advantage: Transforming Collaboration in Marketing
From Individuals to Cohesive Marketing Teams:
- Which marketing tasks are directly affected?
- Reimagining Collaboration through SGE
Goal: Empowering Marketing Teams through SGE Principles.
QUESTION #4
SGE's Role in Crafting Impactful Marketing Content
Unveiling Collaboration's Power in Content Creation:
- Qu'est-ce que le SGE ?
- Quelles conséquences sur le SEO et les métiers du SEO ?
- Comment prendre le virage SGE et adapter vos offres ?
Goal: Enhancing Content Quality and Engagement:
This workshop is for you if...
- You feel overwhelmed by the (almost suffocating) news related to AIassé(e)s par les news.
- You know you'll have to tackle it, but you're unsure where to start or where to focus your efforts.
- You want to get to the core by having simple, accessible, and essential resources on AI.
- You want to have an overview of what AI can bring to your marketer's work.
- You want to implement an action plan to adapt your teams and offerings to the Search Generative Experience (SGE) that is replacing SEO.
- You don't have the time to do all of the above...
YES!! That's exactly it!
HELLO!
👋 I'm Karine Abbou
I am a former corporate lawyer turned entrepreneur and content marketer. For the past 15 years, I've been crafting B2B content marketing strategies and products.
From my Doctorate in Insolvency Law to today's Marketing AI, my guiding principle has been to decode "complex" topics into simple and actionable ideas for Entrepreneurs and Marketers in the Digital Marketing industry.
Since November 2022, Marketing AI, particularly Generative Marketing AI, has become my new passion (obsession?).
My mission?
To decode the what, why, and how of AI and Generative AI for you.
🚀 I'm excited to work with you and your teams!!
"Il se passe tellement de choses dans le monde de l'IA et les implications pour le marketing qu'il est difficile de suivre. C'est d'une valeur inestimable d'avoir quelqu'un qui se concentre sur le sujet pour m'aider à naviguer dans les options disponibles et à comprendre comment elles peuvent être utilisées. Karine plonge en profondeur et aide à mettre en évidence les meilleurs cas d'utilisation et les technologies de l'IA appliquées au marketing."
- Mathew Sweezey
Former Co-Founder Salesforce Web3 Studio | HBR Author | Advisor
"Beaucoup de marketeurs ont une compréhension superficielle de ce que les outils d'IA peuvent soi-disant apporter à leur marketing, mais Karine creuse en profondeur dans tous les derniers outils et discussions pour vraiment comprendre. Sa présentation vous aidera à comprendre comment ChatGPT peut vous aider, mais elle vous montrera également où vous devez apporter vos idées et vos contributions les plus précieuses. Vous sortirez de son workshop avec une idée plus claire de votre rôle de marketeur transformé par l'IA."
- Michael Roberts
Chief Marketing Officer@ Health Connective Tech
Dans son workshop, Karine a su traiter un sujet intimidant et l'a maîtrisé, laissant chaque participant avec une perspective bien étudiée, informée et pratique sur l'intersection de l'IA et de la créativité appliquée au marketing. Karine a fait le travail de fond pour nous, afin que nous puissions tous bénéficier de ses recherches, de ses sources de contenu et de ses conseils concrets. J'ai été à la fois impressionnée et extrêmement reconnaissante d'avoir pu l'entendre. Et vous le serez aussi !
- Nancy Harhut
Marketing Creative + Behavioral Science | Auteur du Best Seller "Behavioral Science in Marketing" | Keynote speaker |
QUICKLY INTEGRATE AI INTO YOUR MARKETING ROLE
WORKSHOP
"SGE and Content Marketing"
Frequently Asked Questions
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