In 🇫🇷France & in 🇺🇸America.
I wrote it. I said it.
In Marketings Books
🇺🇸 June 2023 - Co-author of the Most Amazing Marketing Book Ever. Alongside 35 marketing experts, I wrote Chapter 8 About Content Strategy. Learn more here.
🇺🇸 Jan. 2023 - Belonging To The Brand - Why Community is the Last Great Marketing Strategy. I've been quoted in Chapter 11 about "Web 3 and the New Frontiers of Community" regarding the impact of Artificial Intelligence in Marketing. Get
🇫🇷 Febr. 2017 - PR in the Digital Era - Book from Marie-Laure Laville - Digital PR Expert
🇫🇷 May 2016 - Use your blog smartly - Book by Stéphane Briot - SEO expert.
Interviews
🇫🇷 Aout 2023 - Interview for MindRetail B2B, French Media dedicated to retails brand about "AI and Google SGE". Here.
🇺🇸 I was featured in my favorite marketing podcast of all - The Marketing Book Podcast, from Douglas Burdett.
🇫🇷 May, 2018 - Interview Le Monde Médias / Yassine El Azzaz : Les contenus sponsorisés à la conquête du petit écran
🇫🇷 Nov. 2017 - Interview – Talkwalker Blog, Par Albane Flamant : Marketing et réseaux sociaux : 10 tendances à surveiller en 2018
🇫🇷 Janv. 2017 - Interview – Management magazine (print) / Janvier 2017, par Marie Peronnau: Le digital a rendu le content marketing incontournable
🇫🇷 Interview – Livre de Marie-Laure Laville, CEO Lewis PR : Les Relations presse à l’heure du digital, des ambassadeurs aux influenceurs
Tribune
🇫🇷 June 2023 - Le Nouvel Economiste: Le CEX de Joe Pulizzi : Les Entrepreneurs du Contenu se réunissent à Cleveland (Content Entrepreneurs meet-up in Cleveland under the leadership of Joe Pulizzi).
🇫🇷 Nov. 2019 - Forbes France - Content marketing ou Storytelling (content marketing or storytelling?)
🇫🇷 Febr. 2019 - Forbes France - Et si Aubade se mettait au Content Marketing (What if Aubade would start content marketing?)
Speaking:
🇺🇸 April 2023 - The Uprising - Mark Schaefer's Marketing retreats about The Future of Marketing - "5 ways to not get stormed by the AI-ChatGPT Revolution"
🇫🇷 🇺🇸 Jan. 2023 - Webinar: "Réussir sa communication digitale aux USA" - Alongside Sylvain Perret, Daniel Roch & Alexandre Navarro
🇫🇷 June 2022 - All For Content: Content Marketing France v/s USA - Alongside with Pierre Bourgeois
🇫🇷 Jul. 2016 - Conférence – Scoopit!: Web Content Strategy
🇫🇷 Jul. 2016 - Conférence Traackr – Influencer Marketing & Content Marketing - Confluence: Speaker alongside Nicolas Chabot, Flore Segalen (Online Executive depuis 1999, AOL, MSN, ELLE Magazine), Olivier Cimelière et Emmanuel Stanislas. Conférence talked about especially in Raymond Morin's blog : "le marketing de confluence : la convergence des contenus et de l'influence".
🇺🇸 Dec. 2015 - Young Entrepreneurs & Executives Clubs of Miami: "How to attract customers through online content?"
🇫🇷 March. 2015 - Conférence – Le Geste: Le content marketing : US v/s France
🇫🇷 Jan. 2015 - Conférence – SEO CAMP: Définir la meilleure stratégie de contenu pour votre site web
Quote
🇺🇸 Andy Crestodina, the Founder of Orbit Media, featured me in his post "The Biggest SEO Trend isn't about ranking: Tracking 10+ years of Google Search Results". Here.
🇺🇸 Richard Bliss, CEO of Blisspoint, and LinkedIn Expert for B2B Entrepreneurs featured me in his LinkedIn Newsletter "Digital First Leadership" read by 65.000 entrepreneurs. Here.
🇺🇸 Andy Crestodina, the Founder of Orbit Media, featured me in a LinkedIn post that went viral. The topic was the impact of AI on Search and Google SGE. Here.
🇺🇸 AI For Humble Humans, my marketing newsletter is quoted by Michael Robert, CMO in the Health Tech industry between Seth Godin’s chatbot and Ethan Mollick’s newsletter. Here.
🇫🇷 AI- Memory Ressources - My newsletter AI For Humble Humans selected as a main AI Ressources in the French "AI Memory": Here.
🇺🇸 Nancy Harhunt - Author of the best seller marketing book "Using Behavioral Science in Marketing" - see the full interview here and the Linkedin Post here.
🇫🇷 Laura Bokobza's newsletter - A Marketing Women to Follow.
🇫🇷 Featured in the Marketing Magazine Influentia - Content Marketing in France & in the Us (here)
🇫🇷 Visionary Marketing blog – Yann Gourvennec : "La Méthode Américaine du Content Marketing avec Karine Abbou". The US Methodology of Content Marketing with Karine Abbou (here)
🇫🇷 Le monde du SEO en 2015 – Blog de Brioude internet
🇫🇷 Best of digital : SEO, intelligence artificielle et content marketing – Blog de Yooda
🇫🇷 Le vrai bon content marketing en provenance des US – Blog de Nicolas Augé (conférence VLC 2014)
🇫🇷 Actualités et réflexions autour du contenu de marque – Blog de Daniel Bo
🇫🇷 Content marketing : le cas makeup.com L’Oréal – Blog de NPA Conseil
🇫🇷 Classement – Blog de Stéphane Briot, 15 blogs marketing et blogging à ne pas manquer
🇫🇷 Citation – Blog de Visionnary marketing & Yann Gourvennec, Marketing de l’influence : vers la confluence
🇫🇷 Citation – Blog de Maël Roth : Le content marketing en France : il est temps de tomber d’accord sur un terme.
Teaching
🇫🇷 2021-2022 - Ecole Supérieure de Publicité - Content Marketing Class & Market Research & Trends Insights Class
🇫🇷 2022-2023- Ecole Supérieure de Publicité - Content Marketing Class & Market Research & Trends Insights Class
🇫🇷 May 2021 - Masterclass Digital College "How to become a Content Entrepreneur" (Audience: Students from the "Brand Content" Master)
Miscellaneous:
Before graduating from Paris Law School and right after graduating from Paris Business School ("EDC"), I started a Ph.D. in Bankruptcy Law.
I Graduated with my Ph.D. with Honors and distinction: "Laude With Honors and Authorized for publication with unanimity of the Jury". The jury was made of Paris Sorbonne Ph.D. Teachers, French Supreme Court Judges, and Lawyers.
My Pd.D has been quoted in the French Parliament Report (the equivalent of the US Congress) while the French Bankruptcy Legal system was reformed. Here.
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🧩 AI For Humble Humans
A weekly newsletter decrypting AI in simple (humble humans) words. Thought and conceived by and for non-tech wizards that also happen to be in marketing. You'll find here the minimum you should know and understand about AI, if not for your job - at least to sound so smart at parties 🥳 !!