I guide C-Suite Leaders from traditional Content Strategy to AI Search.
📈 Join My GEO Masterclass
90 minutes to understand how AI Search is reshaping your content strategy in 2026 — and reallocate your marketing budget accordingly.
What Peer, Clients and Students Say
“Soon websites will be built around chat, not search.” That insight from Karine’s AI presentation was truly eye-opening. She turned a complex topic into a clear, practical perspective on the intersection of AI and creativity. Her research, sources, and actionable advice made the session incredibly valuable. I was blown away and grateful to hear her—and you will be too.
Nancy Harhut
Chief Creative Officer HBT Marketing, Author - Using Behavioral Science in Marketing
AI is disrupting every industry, and changes are happening rapidly. In her presentation, Dr. Karine brings you up to date on the latest advancements in AI as well as the tools and approaches you can leverage to remain relevant and informed.
Aaron Hassen
Chief Marketer, AH Marketing
A lot of marketers have a surface-level understanding of what AI tools can supposedly bring to their marketing, but Karine digs deep into all of the latest tools and discussions to truly understand. Her presentation will help you understand how ChatGPT can help you, but it will also show you where you need to bring your insights and your most valuable contributions.
Michael Roberts
Marketing Director, Health Connective
There is so much happening in the world of AI and the implications to marketing it is hard to keep up. It's amazing to have someone focused on the topic to help me navigate what options are out there, and how they can be used. Karine is diving deep and helping to surface the best use cases and technologies.
Mathew Sweezey
Advisor
Karine has a passion for AI and how to help businesses use it. I sat in on her AI talk at the recent Uprising event in Tennessee and she knocked it out of the park. Karine is knowledgeable on AI and knows the latest trends that involve it. If you have questions about AI or how to use it, Karine is someone you need to talk to!
Mandy Edwards
Owner and Marketing Strategist, ME Marketing Services
From the first exchange with Karine, I could sense the passion and level of expertise on the AI Marketing topic, along with a real vision. We had her speak to our executive committee and our 400 employees. Unanimous feedback: great, fascinating, impressive, and so useful.
Olivier Méril
CEO & Founder MV Group (France)
Karine is one of the most brilliant people I have met in the field of content marketing and content strategy.
Antoine Mermet
Founder & CEO of Keyade - WPP Group
Karine is one of the hardest-working and wisest marketers I know. She is studying the impact of AI on Search more closely than anyone I know.
Mark Schaefer
Author, Entrepreneu
Karine has been a leading voice in content marketing for years.
Joe Pulizzi
Founder & CEO The Tilt
Hey! I m Karine
In 2009, I left one of France's top business litigation law firms to build a legal content & lead generation platform from zero — 300,000 monthly visitors, 1,800+ qualified leads for law firms, content partnerships with France's top 10 web brands in 24 months. Zero ads. Just content.
That experience locked in the conviction I've never stopped teaching: a company's content strategy is its marketing strategy. Its marketing strategy is its growth strategy. Which makes it a CEO decision — not a department function.
Most companies ignored that. AI just made that mistake existential.
ChatGPT, Perplexity, Google AI Overviews have rewritten the rules of online visibility overnight. Most organizations are delegating the response to their content, SEO, and tech silos — working in isolation, without strategic direction from the top. That's the wrong call.
Most companies ignored that. AI just made that mistake existential.
ChatGPT, Perplexity, Google AI Overviews have rewritten the rules of online visibility overnight. Most organizations are delegating the response to their content, SEO, and tech silos — working in isolation, without strategic direction from the top. That's the wrong call.
AI Search is a boardroom strategy. It requires strategic planning, semantic expertise, brand positioning, and editorial judgment — not just algorithms. And CEOs need to own it.
As an AI Search Educator, Content Strategist, and GEO Instructor, I train C-Suite leaders, CMOs, and marketing teams to understand the shift from SEO to AI Search (GEO) — and build the content strategy to win visibility in the age of AI Search.
My daily job and passion: translating the US AI Search ecosystem — where everything breaks first — into actionable intelligence for French, European, and American executives. PhD in law. 17 years in content strategy.
One mission: bring AI Search into the boardroom.
Get Your Brand Seen by AI
📈 In 90 minutes, learn how AI Search is redefining visibility in 2026 — and how to adjust your content strategy, SEO roadmap, and marketing spend to stay competitive.