I guide C-Suite Leaders from traditional Content Strategy to AI Search.
📈 Join My GEO Masterclass
90 minutes to understand how AI Search is reshaping your content strategy in 2026 — and reallocate your marketing budget accordingly.
What Peer, Clients and Students Say
From the first exchange with Karine, I could sense the passion and level of expertise on the AI Marketing topic, along with a real vision. We had her speak to our executive committee and our 400 employees. Unanimous feedback: great, fascinating, impressive, and so useful.
Olivier Méril
CEO & Founder MV Group (France)
“Soon websites will be built around chat, not search.” That insight from Karine’s AI presentation was truly eye-opening. She turned a complex topic into a clear, practical perspective on the intersection of AI and creativity. Her research, sources, and actionable advice made the session incredibly valuable. I was blown away and grateful to hear her—and you will be too.
Nancy Harhut
Chief Creative Officer HBT Marketing, Author - Using Behavioral Science in Marketing
"I'm a Head of SEO and I do international work, impressed by the presentation." If Karine needs a young girl to pair with, I'm a 52-year-old candidate.
Emmanuel
Head of SEO
Karine is one of the most brilliant people I have met in the field of content marketing and content strategy.
Antoine Mermet
Founder & CEO of Keyade - WPP Group
Karine is one of the hardest-working and wisest marketers I know. She is studying the impact of AI on Search more closely than anyone I know.
Mark Schaefer
Author, Entrepreneu
Karine has been a leading voice in content marketing for years.
Joe Pulizzi
Founder & CEO The Tilt
Hey! I m Karine
In 2009, I left one of France's top business litigation law firms to build a legal content & lead generation platform from zero — 300,000 monthly visitors, 1,800+ qualified leads for law firms, content partnerships with France's top 10 web brands in 24 months. Zero ads. Just content.
That experience locked in the conviction I've never stopped teaching: a company's content strategy is its marketing strategy. Its marketing strategy is its growth strategy. Which makes it a CEO decision — not a department function.
Most companies ignored that. AI just made that mistake existential.
ChatGPT, Perplexity, Google AI Overviews have rewritten the rules of online visibility overnight. Most organizations are delegating the response to their content, SEO, and tech silos — working in isolation, without strategic direction from the top. That's the wrong call.
AI Search is a boardroom strategy. It requires strategic planning, semantic expertise, brand positioning, and editorial judgment — not just algorithms. And CEOs need to own it.
As an AI Search Educator, Content Strategist, and GEO / AEO / AI SEO Instructor, I train C-Suite leaders, CMOs, and marketing teams to understand the shift from SEO to AI Search — and build the content strategy to win visibility in the age of AI Search.
My daily job and passion: translating the US AI Search ecosystem — where everything breaks first — into actionable intelligence for French, European, and American executives. PhD in law. 17 years in content strategy.
One mission: bring AI Search into the boardroom.
🎓AI Search Masterclass
Learn How To Get Your Brand Seen by AI
In 90 minutes, discover how AI Search is redefining visibility in 2026 — and how to realign your content strategy, SEO roadmap, and marketing spend to stay ahead.
Monthly Sessions in both French 🇨🇵 & English 🇺🇲.
Next sessions: April. Sport are limited.
“A very enriching masterclass on GEO. The content was dense, well-structured, and particularly rich in insights. The explanations were clear and educational, making it easier to understand sometimes complex concepts. A high-quality session that delivered real added value and concrete keys for practical implementation.”
Aurélie H.
Director of Communication
“Karine shares her in-depth knowledge of GEO with complete transparency and a level of precision that places her among the leading experts in the field. Her strategic roadmap is pure gold for any marketing leadership team that understands the importance of this topic.”
Aurelie G.
Freelancer
"A conference that completely breaks the codes and opens lots of learning. Thank you!"
Albin
Marketing Director