178 AI marketing features from 63 marketing softwares and big tech platforms

I was recently asked to present the keynote speech to one of the leading digital marketing groups in France. The message I've been asked to forward was the following: please find a way to explain to our 500 employees that AI is not an option anymore and that they need to train in AI for them to be able to integrate it into their daily jobs and adapt both their mindset and their offer accordingly.

The image I used to do so was pretty simple: we, as marketers, are trapped by AI.

AI is already everywhere, even if you didn't notice it. Yet. 

We, as marketers, must embrace the use of AI in our daily jobs simply because the entire ecosystem we are operating in, including marketing software, major tech platforms, and brands, has started incorporating AI capabilities into its products and services.

Top Marketing Software with AI features

Here is a short list of notable marketing software that have incorporated AI.

1. HubSpot
   AI Integration: Uses AI to provide predictive lead scoring, chatbots, and content creation assistance.
   Features Enhanced: Lead management, customer service, content creation.
2. Salesforce
   AI Integration: Salesforce uses Einstein AI to deliver AI-powered analytics and enhance customer relationship management.
   Features Enhanced: Customer data analysis, sales forecasting, and customer engagement.
3. Adobe Marketing Cloud
   AI Integration: Adobe Sensei powers AI functionalities, optimizing marketing strategies, and providing insights and analytics.
   Features Enhanced: Customer experience, content management, advertising.
4. Mailchimp
   AI Integration: Utilizes AI to optimize email campaigns through send-time optimization, predictive demographics, and product recommendations.
   Features Enhanced: Email marketing, customer segmentation, analytics.
5. Marketo
   AI Integration: Employs AI to help in lead management, predictive content, and account-based marketing.
   Features Enhanced: Lead management, content recommendations, analytics.
6. Pardot
   AI Integration: Uses AI to offer lead scoring and grading, and ROI reporting.
   Features Enhanced**: Lead management, email marketing, insights.
7. Drift
   AI Integration: Integrates AI for chatbots and conversational marketing, enhancing lead generation and customer engagement.
   Features Enhanced: Conversational marketing, customer engagement, lead generation.
8. Sprout Social
   AI Integration: Uses AI for social listening, analytics, and to make data-driven decisions.
   Features Enhanced: Social media management, analytics, engagement.
9. Hootsuite

AI Integration: Employs AI for content curation, social listening, and scheduling posts at optimal times.
Features Enhanced: Social media management, content curation, analytics.

10. Optimizely
AI Integration: Uses AI to offer personalized experiences and perform A/B testing for website optimization.
Features Enhanced: Web experimentation, personalization, conversion rate optimization.

11. SEMrush
AI Integration: Integrates AI for SEO suggestions, backlink analysis, and content creation.
Features Enhanced: SEO, content marketing, competitor analysis.

12. Ahrefs
AI Integration: Employs AI to provide SEO insights, keyword suggestions, and backlink analysis.
Features Enhanced: SEO analysis, keyword research, content exploration.

13. Zoho CRM

AI Integration: Uses Zia AI to provide sales analytics, lead scoring, and deal prediction.
Features Enhanced: Customer relationship management, sales automation, analytics.

14. Sharpspring
AI Integration: Integrates AI for behavioral-based email automation, dynamic content, and multivariate testing.
Features Enhanced: Email marketing, lead management, analytics.

15. Zendesk

AI Integration: Employs AI to offer automated customer service solutions, chatbots, and knowledge management.
Features Enhanced**: Customer service, chat support, knowledge base management.

16. Intercom
AI Integration: Uses AI for conversation routing, chatbots, and customer engagement.
Features Enhanced: Customer messaging, engagement, and support.

17. ActiveCampaign
AI Integration: Incorporates AI for predictive sending, predictive content, and customer experience automation.
Features Enhanced: Email marketing, customer experience, automation.

18. Moosend
AI Integration: Utilizes AI for product recommendations, email marketing optimization, and customer segmentation.
Features Enhanced: Email marketing, personalization, segmentation.

19. Sendinblue
AI Integration: Implements AI for email campaign optimization, send-time optimization, and transactional emails.
Features Enhanced: Email marketing, SMS marketing, automation.

20. Canva
AI Integration: Uses AI for design suggestions, content optimization, and image recognition.
Features Enhanced: Graphic design, content creation, branding.

Each of these platforms integrates AI in various degrees and forms to optimize user experience, automate tasks, provide insights and analytics, and enhance overall marketing strategies.

Top SEO Software Platform

Several top SEO software platforms have integrated AI to offer advanced features and enhance their functionality. Below are some of the SEO platforms that use AI, with specifics on the AI features they have integrated:

1. SEMrush:
- Keyword Research: Uses AI to analyze and suggest high-performing keywords.
- Content Optimization: Offers AI-driven suggestions for content improvement.
- Market Analysis: Employs AI for analyzing market trends and competitor strategies.
- Site Audit: Utilizes AI to identify and prioritize SEO issues.

 2. Ahrefs:
- Content Gap Analysis: Uses AI to identify content topics not covered by users but used by competitors.
- Backlink Analysis: Employs AI to analyze backlink profiles and recommend link-building strategies.
- Keyword Suggestions: Leverages AI to offer relevant and high-performing keyword suggestions.

3. Yoast SEO:
- Readability Analysis: Uses AI to analyze and provide feedback on content readability.
- SEO Analysis: Employs AI algorithms to provide insights and recommendations for SEO improvement.
- Internal Linking Suggestions: Offers AI-driven suggestions for optimal internal linking.

4. Moz Pro:
- Keyword Recommendations: Utilizes AI to suggest high-performing and relevant keywords.
- On-page Optimization: Offers AI-driven suggestions for optimizing web pages.
- Link Analysis: Employs AI to analyze and recommend high-quality backlink opportunities.

5. Ubersuggest:
- Content Ideas: Uses AI to generate content ideas based on user input and market trends.
- Keyword Suggestions: Provides AI-driven keyword recommendations for SEO optimization.
- SEO Analyzer: Leverages AI to analyze and provide insights on website SEO performance.

6. Serpstat:
- Keyword Clustering: Employs AI for grouping keywords based on user intent and search engine behavior.
- Text Analytics: Uses AI to offer content creation and optimization suggestions.
- Rank Tracking: Utilizes AI algorithms for accurate and insightful rank tracking.

7. SpyFu:
- Competitor Keyword Analysis: Leverages AI to analyze and suggest keywords used by competitors.
- SEO Reports: Employs AI to generate detailed and insightful SEO reports.
- Backlink Recommendations: Uses AI to suggest high-quality backlink opportunities.

8. Clearscope:
- Content Optimization: Uses AI to offer real-time content optimization recommendations.
- Keyword Suggestions: Employs AI to suggest high-performing and relevant keywords.
- Competitive Analysis: Utilizes AI to analyze and provide insights into competitor content strategies.

9.  Conductor:
- Market Research: Leverages AI to provide insights into market trends and opportunities.
- SEO Recommendations: Uses AI to offer SEO improvement suggestions based on real-time data.
- Content Analysis: Employs AI to analyze and recommend content optimization strategies.

10. BrightEdge:
- Content Recommendations: Uses AI to offer personalized content recommendations.
- SEO Optimization: Provides AI-driven suggestions for SEO improvements.
- Data Analysis: Employs AI for analyzing and interpreting SEO data.

These platforms leverage AI for a variety of purposes, including keyword research, content optimization, backlink analysis, competitor analysis, and more, to offer more accurate and personalized SEO solutions.

Big Tech Platform that integrated AI 

Below are several major web platforms that have extensively integrated AI to enhance various features:

1. Google Search
AI Integration: Uses AI to understand user queries, context, and deliver more relevant search results.
Supercharged Features: Search algorithms, personalized search results, voice search, image recognition, and natural language processing (NLP).

 2. Facebook
AI Integration: Employs AI for content moderation, personalizing user feeds, and targeting ads.
Supercharged Features: News Feed algorithms, ad targeting, content moderation, chatbots, face recognition, and translation services.

3. Amazon
AI Integration: Uses AI for product recommendations, fraud detection, and optimizing logistics.
Supercharged Features: Recommendation engines, pricing algorithms, inventory management, voice recognition in Amazon Alexa, and robotics in warehousing.

4. Netflix
AI Integration: Leverages AI to personalize content recommendations and optimize streaming quality.
Supercharged Features: Recommendation algorithms, content discovery, streaming quality optimization, and customer interactions.

5. Twitter
AI Integration: Employs AI for content moderation, tweet recommendations, and trending topic analysis.
Supercharged Features: Timeline algorithms, content moderation, ad targeting, and data analysis.

6. Instagram
AI Integration: Uses AI to personalize content feeds, moderate content, and target advertisements.
Supercharged Features: Content discovery, ad targeting, face and image recognition, and content moderation.

7. LinkedIn
AI Integration: Leverages AI for job matching, content recommendations, and sales lead suggestions.
Supercharged Features: Job and content recommendations, connection suggestions, sales lead scoring, and ad targeting.

8. Pinterest
AI Integration: Uses AI for image recognition, content recommendations, and ad targeting.
Supercharged Features: Visual search, content discovery, ad targeting, and spam detection.

9. Snapchat
AI Integration Employs AI for facial recognition, augmented reality features, and content recommendations.
Supercharged Features: Face filters and lenses, content discovery, ad targeting, and image recognition.

10. YouTube
AI Integration: Leverages AI to recommend videos, moderate content, and target advertisements.
Supercharged Features: Video recommendations, content moderation, ad targeting, and voice recognition.

11. Spotify
AI Integration: Uses AI for music recommendations, playlist creation, and audio processing.
Supercharged Features: Music discovery, playlist curation, voice recognition, and audio analysis.

12. Slack
AI Integration: Employs AI for message categorization, search, and workflow automation.
Supercharged Features: Message and file search, workflow automation, and chatbots.

13. Dropbox
AI Integration: Uses AI for file organization, image recognition, and document scanning.
Supercharged Features: Smart Sync, image and text recognition, and document scanning.

14. Microsoft Office 365
AI Integration: Leverages AI for document editing suggestions, email categorization, and productivity insights.
Supercharged Features: Editor suggestions, email filtering, productivity insights, and voice recognition.

15. Shopify
AI Integration: Employs AI for sales predictions, customer service, and fraud detection.
Supercharged Features: Sales forecasts, chatbots, fraud analysis, and ad targeting.

16. Wix
AI Integration: Uses AI for website design suggestions, SEO recommendations, and chatbots.
Supercharged Features: ADI (Artificial Design Intelligence), SEO Wiz, and customer support chatbots.

17. Zoom
AI Integration: Employs AI for virtual backgrounds, transcription services, and meeting summarizations.
Supercharged Features: Virtual backgrounds, meeting transcriptions, voice recognition, and meeting insights.

18. Reddit
AI Integration: Uses AI for content moderation, user behavior analysis, and ad targeting.
Supercharged Features: Content moderation, user engagement analysis, and ad recommendations.

19. WordPress
AI Integration: Leverages AI for spam filtering, SEO optimization, and content recommendations.
Supercharged Features: Spam detection, SEO suggestions, and related post recommendations.

20. TikTok
AI Integration: Employs AI for content recommendations, user engagement analysis, and ad targeting.
Supercharged Features: Content discovery, user interaction analysis, ad recommendations, and effects rendering.

Each platform integrates AI in different capacities to enhance user experience, automate tasks, optimize services, and provide personalized content and recommendations.

Large brands that integrated AI

Many large brands and corporations across various sectors have integrated AI into their processes and offerings to enhance efficiency, decision-making, and customer experiences. Among them: 

1. Tech Sector:
- Google: Uses AI for search algorithms, advertising, autonomous vehicles, and more.
- Apple: Integrates AI for Siri, facial recognition, and user experience optimization.
- Microsoft: Utilizes AI in cloud computing, business process automation, and LinkedIn’s recommendation engine.
- IBM: Leverages AI for Watson, business intelligence, and cloud services.
- Amazon: Incorporates AI in logistics, Alexa, and personalized shopping experiences.
- Facebook (Meta Platforms): Uses AI for content moderation, Oculus VR development, and ad targeting.

2. Automotive Sector:
- Tesla: Integrates AI for self-driving car technology and manufacturing process optimization.
- General Motors: Utilizes AI for autonomous vehicles, manufacturing, and predictive maintenance.
- Toyota: Leverages AI in robotics, manufacturing, and vehicle safety.

3. Financial Services:
- JPMorgan Chase: Uses AI for risk management, fraud detection, and customer service.
- Bank of America: Integrates AI for customer service through Erica and fraud detection.
- Goldman Sachs: Applies AI in trading algorithms, risk management, and customer insights.

4. Healthcare Sector:
- Siemens Healthineers: Utilizes AI for diagnostic imaging, laboratory diagnostics, and clinical research.
- Philips Healthcare: Leverages AI for healthcare solutions, patient monitoring, and diagnostics.
- Medtronic: Implements AI in medical devices, patient monitoring, and care management.

5. Retail Sector:
- Walmart: Uses AI for supply chain management, customer service, and store operations.
- Target: Applies AI in supply chain logistics, customer insights, and personalized marketing.
- Nike: Leverages AI for customer personalization, inventory management, and product design.

6. Telecommunication Sector:
- AT&T: Utilizes AI for network optimization, customer service, and fraud detection.
- Verizon: Implements AI in customer service, network security, and operational efficiency.
- T-Mobile: Leverages AI for customer interactions, network maintenance, and personalization.

7. Pharmaceutical Sector:
- Pfizer: Integrates AI in drug discovery, clinical trials, and manufacturing.
- Roche: Utilizes AI for diagnostics, personalized medicine, and clinical development.
- Novartis: Applies AI in drug discovery, patient engagement, and operational optimization.

8. Aerospace and Defense Sector:
- Lockheed Martin: Uses AI for autonomous systems, manufacturing, and predictive maintenance.
- Boeing: Incorporates AI in aircraft design, manufacturing, and flight operations.
- Northrop Grumman: Implements AI in autonomous systems, cybersecurity, and mission solutions.

9. Energy Sector:
- Shell: Leverages AI for exploration, production optimization, and maintenance.
- ExxonMobil: Integrates AI in exploration, production, and operational efficiency.
- BP: Utilizes AI for exploration, production, and supply chain optimization.

10. Food & Beverages Sector:
- PepsiCo: Uses AI for supply chain optimization, demand forecasting, and personalized marketing.
- Coca-Cola: Applies AI in demand forecasting, personalized marketing, and product development.
- Nestlé: Implements AI in product development, supply chain management, and consumer insights.

11. Consumer Electronics:
- Samsung: Integrates AI in product development, manufacturing, and customer service.
- Sony: Leverages AI in product development, entertainment, and imaging solutions.
- LG: Utilizes AI in product development, manufacturing, and smart home solutions.

12. Travel & Hospitality Sector:
- Marriott International: Uses AI for customer service, personalization, and operational efficiency.
- Expedia: Applies AI in pricing, customer service, and personalized recommendations.
- Airbnb: Integrates AI for pricing, host recommendations, and personalized guest experiences.

13. Insurance Sector:
- Allstate: Leverages AI for claims processing, customer service, and fraud detection.
- State Farm: Implements AI in claims processing, customer interactions, and underwriting.
- Progressive: Utilizes AI for pricing, customer service, and claims processing.

These corporations leverage AI across multiple domains including customer service, product development, logistics, marketing, risk management, and many more, to enhance their overall business efficacy and customer experience.