WORKSHOP
🧩 Introduction to AI Marketing
The marketer's survival guide
in the AI era:
In 5 Q&1 + 23 AI Marketing resources
AI is the fastest-growing industry ever recorded.
However, only 25 % of American companies are using it, and only
14 % of Américains have tried ChatGPT.
THE AI PARADOX...
AI worries. AI fascinates. AI makes us "super-intelligent".
AI is not just a tool. It's an UNPRECEDENTED CATALYST FOR GROWTH AND INNOVATION IN THE FIELD OF MARKETING. AI Marketing enables:
Unprecedented personalization => improved customer
experience.
Automatioan of marketing tasks => time optimization, hence better marketing team productivity.
Predictive analysis => better detection of customer needs and behavior. Analysis of audience "sentiments".
Precise targeting and audience segmentation => more effective marketing campaigns. Better ROI.
Real-time customer support => Enhanced customer relationship.
I want to get started!
Workshop features:
REMOTE: Through Zoom or Team, for you and/or for your teams.
DURATION AND FORMAT : 1.5 to 2-hour presentation in the form of slides + spoken content with audience interaction and Q&A.
MAIN TOPICS: Key AI and Generative AI, AI's economic and its impact on marketing, prompting, generative AI applied to marketing, Google Search Generative Experience, and key AI Marketing resources.
GET STARTED WITH AI MARKETING...
WORKSHOP
"INTRODUCTION TO AI MARKETING"
AI Marketing - in Human words.
This workshop condenses hundreds of hours of research, reading, analysis, interviews with marketing leaders, and content curation collected since November 2022, on Generative AI and AI Marketing. These insights are presented in a methodical and actionable manner to assist you in integrating AI into your marketing job.
Decoded theoretical concepts of AI and Generative AI.
Case studies, insights from AI marketing experts.
Essential AI & AI marketing ressources.
👈 A sort of Best-Off between Sam Altman and Philip Kotler who would chat about AI + Marketing in 2023 😉.
All the fundamentals of AI marketing
in 1 hour et 5 Questions/Answers.
QUESTION #1
Demystifying AI and LLMs (Language Models)
Getting rid-off the Technical Jargon of AI:
Quick Overview
What is it/What it isn't
Key Terms to know (and understand) to master the whole thing
Goal: Understanding the basics to visualize the implications on marketing.
QUESTION #2
Générative AI, ChatGPT & Prompting
Understanding the Economics of Generative AI and its core "how-to" knowledge to get started:
Generative AI: what is it? what does it do? how does it work?
ChatGPT, Open Source & Co
Basics of prompting and related resources
Goal: Understand Generative AI to better grasp its impact on the internet and marketing.
QUESTION #3
Focus on AI marketing
How AI impacts digital marketing:
Which marketing tasks are directly affected?
Marketing roles replaced, enhanced, or created anew?
Challenges related to AI Marketing.
Goal: Understanding how AI impacts your job (and your team's) and identifying which tasks.
QUESTION #4
Google, AI, and Search Generative Experience
Understanding the Impact of Generative AI on Search:
What is SGE (Search Generative Experience)?
What are the implications for SEO and SEO-related professions?
How can you navigate the shift to SGE and tailor your offerings accordingly?
Goal: Gain a comprehensive understanding of the upcoming changes in SEO and identify strategies for adaptation.
QUESTION #5
Essential Marketing AI Resources
Providing you with the key tools to independently stay up to date with the latest developments in AI Marketing:
Key articles, blogs, newsletters
Guides, marketplaces, communities, and top AI influencers
Aggregators and AI tool platforms, selection of AI tools
Goal: Focus on the essentials and be self-sufficient in your weekly updates on Marketing AI news.
This workshop is for you if...
You feel overwhelmed by the (almost suffocating) news related to AIassé(e)s par les news.
You know you'll have to tackle it, but you're unsure where to start or where to focus your efforts.
You want to get to the core by having simple, accessible, and essential resources on AI.
You want to have an overview of what AI can bring to your marketer's work.
You want to implement an action plan to adapt your teams and offerings to the Search Generative Experience (SGE) that is replacing SEO.
You don't have the time to do all of the above...
HELLO!
👋 I'm Karine Abbou
I am a former corporate lawyer turned entrepreneur and content marketer. For the past 15 years, I've been crafting B2B content marketing strategies and products.
From my Doctorate in Insolvency Law to today's Marketing AI, my guiding principle has been to decode "complex" topics into simple and actionable ideas for Entrepreneurs and Marketers in the Digital Marketing industry.
Since November 2022, Marketing AI, particularly Generative Marketing AI, has become my new passion (obsession?).
My mission?
To decode the what, why, and how of AI and Generative AI for you.
🚀 I'm excited to work with you and your teams!!
QUICKLY INTEGRATE AI INTO YOUR MARKETING ROLE
WORKSHOP
"INTRODUCTION TO AI MARKETING"
Frequently Asked Questions
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